about us

Crystal, launched in 2020 by co-founders Michael Razny and Joel Steinbaugh, is a cloud-based inventory, point-of-sale, and jewelry store management platform. It displaces generic retail point solutions and antiquated jewelry management software owners have struggled with for decades.

Crystal gives independent jewelers unprecedented inventory management capabilities with custom attributes easily linked between transactions, clients and accounts.

The iOS app brings a full-featured experience to any smartphone or tablet allowing entire jewelry stores to find inventory faster, communicate better, and win more business from customers and vendors.

From single location independent jewelers to multi-location regional brands, Crystal provides a seamless user experience with fully customizable role-based permission management. It allows every employee to find the information necessary to do their job while keeping customer data completely safe and secure.

Award-winning and industry leading stores rely on Crystal for their day-to-day operations including Polacheck’s, Material Good, Henne, David Gardners, Date & Time, Walter's & Hogsett, and many others.

Crystal is a solution for jewelers by jewelers combining modern design with an intuitive user experience for flawless inventory management—setting the standard for jewelers everywhere.

Our team

Founder & CEO
Michael Razny
Founder & CTO
Joel Steinbaugh
Head of Implementation
Brady Jensen
Head of Customer Success
Emily Lawless
Head of Product
Jeff Hanrahan